Guest post by Tom Augenthaler. Google and YouTube have had a tough time lately. Big name brands are dumping their advertising on YouTube after the Wall Street Journal reported that

As discussed in my previous post, real-world events are great opportunities for third-party influencers to generate plenty of in-depth content.  At the same time, they’re not for the faint of

We recently held a live event for a longstanding customer, inviting a number of industry influencers to the customer’s site to learn firsthand from subject-matter experts, partners and customers.  There