We work with companies large and small, and in some instances, both types face the same business problem: that of raising awareness of a relatively unknown offering. Companies face this
We recently had an in-depth brainstorm with a client about how best to engage influencers outside the virtual realm, via real-world events. In our view, the goal was not just
NB: Impressions as discussed herein, while similar, are not to be confused with advertising impressions. This week we again broached with a client a topic that never seems to grow
This guest post is by Phil Sellers of Techazine.com a blog targeting systems administrators and engineers, sales engineers and other technical staff Influencer marketing is relatively new and the rules of
Influencer marketing is a little more involved than many will tell you. On the surface it looks fairly simple: find the relevant influencers in your space, develop an email introduction