What we do for our clientele
Copious research demonstrates that customers no longer rely on brands and their messages in forming buying decisions. Instead, they turn to their network of trusted voices, both real-world and virtual. Buyers’ tendencies thus exclude brands from the decision-making process until far too late for brands to be able to exert their influence.
This is where Ivy Worldwide comes in. We intercept buyers in their decision-making process by generating third-party content, eliciting influencer endorsement and orchestrating their co-promotion of products, services and brands. We do this for B2B, B2C and SMBs alike, and we do it the world over.
Once integrated into your existing marketing strategy, the results are compelling: Improved discoverability by the target customer; increased engagement with product and brand; and inbound traffic of ready buyers who are actively seeking your solutions.
But don’t take our word for it; have a look at our case studies and see the results for yourself.
Where we come from
We’re professional marketers, too. Prior to launching Ivy Worldwide, we were like a lot of other marketers who spent the 1990’s and 2000’s in Fortune 500 companies trying to lure buyers into the sales channels. Then we discovered a smarter approach: Go where the buyers already were. That meant identifying and engaging influential bloggers, social sites, forum moderators and industry experts to promote our employers’ products to their audiences.
The natural extension of that lesson was to branch out and do it on our own, for companies in different industries the world over.
It’s not that we believed that advertising, PR, events or branded content were dead. Rather, we foresaw that they are only part of a contemporary effective demand-generation strategy that includes paid, owned and earned media.
Earned media is sometimes called buzz marketing, viral marketing, or word-of-mouth marketing, but the principles are the same: Build trust through third-party influencers and convert that trust into measurable sales leads.
Since 2006 we’ve been helping companies extend their brands’ reach beyond owned media and advertising to find new customers, stretching their marketing budgets and improving demand generation ROI.
Isn’t it time you became one of them?
Check us out in the media:
|Results of Ivy Worldwide’s 2010 SMB Technology Purchasing Survey demonstrate that search engines, blogs and forums, and third-party reviews strongly influence SMB purchase decision-making|
|HackCollege.com bloggers Kelly Sutton and Chris Lesinski’s iMedia article describes how best to — and how not to — reach consumers their age. Find out whether you’re really speaking to them in their language, or not|
|2009 Summit International Marketing Effectiveness Award for 31 Days of the Dragon, scored from among 504 entries|
|31 Days of the Dragon promotion wins 2008 WOMMIE award from WOMMA for word-of-mouth marketing excellence|
|Ivy Worldwide honored by SmallBizWindows.com with SmallBizWindows 2008 Innovators of the Year Award|
|John Gaffney, Econsultancy: HP will continue to recruit bloggers|
|Krishna De, BlogTalkRadio.com: Measuring The Return On Investment Of Your Social Media Programme|
|Janet Meiners, Marketing Pilgrim: Bloggers Increase HP Laptop Sales 85%|
Two Jumps Ahead
|Marshall, Web Metrics Guru: Making a Case for Social Media – are we doing a poor job of Marketing Social Media?|
|Edward Barrera, ADOTAS: syndication of Chris Aarons’ article Consumer Marketing, Display Media and Measurement is King|