Social Media Judo Interview on Lockergnome

One of our partners, Chris Aarons, was recently interviewed by Lockergnome

Some excerpts –

“As a social media marketing manager, knowing how to find key influencers is critical in helping generate awareness for specific social media campaigns for an established company, or even to build buzz about a new business.”

“I had a chance to sit down and talk with Chris Aarons of Ivy Worldwide about how to find key influencers for a successful social campaign. Chris recently published Social Media Judo (which actually contains a forward from Chris Pirillo) about the importance of leveraging key influencers for effective social media marketing campaigns. The book is packed with everything a marketing team needs to know about finding key influencers, but Chris Aarons helped me break it down to a few key points that any social media manager can use to start to help find key influencers.”

The interview with Chris includes topics such as

  1. Use the Judo Philosophy
  2. Influencers Are Bloggers
  3. Finding Influencers
  4. Qualifying Influencers
  5. The Bottom Line

To read the full interview, head over to Lockergnome.

To learn more about the book, visit the Social Media Judo website.