IBM Software – Developers

IBM sought a cost-effective and scalable way reach developers and IT leaders via the online properties they frequent, in order to improve the visibility and appeal of IBM events to those  audiences.

Our program accomplished the following goals:

  • Improved awareness within target audience
  • Positive brand endorsement
  • Inbound links and visitors

Content generated via this program was utilized extensively on IBM’s own website to further attract developers to its events.

 

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