Six Secrets of Selling to SMB*
Like consumers, search engines are SMB* technology buyers’ primary resource for product/service discovery.
- With search results in hand, SMBs lean heavily on word-of-mouth referrals.
- Chief resources for word-of-mouth referrals are blogs and forums (34%) and third-party reviews (35%).
- Third-party endorsement guides decision-making.
Ivy Worldwide~Six Secrets of Selling to SMB Presentation
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Ivy Worldwide – Six Secrets to Selling to SMBs
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