Six Secrets of Selling to SMB*
Like consumers, search engines are SMB* technology buyers’ primary resource for product/service discovery.
- With search results in hand, SMBs lean heavily on word-of-mouth referrals.
- Chief resources for word-of-mouth referrals are blogs and forums (34%) and third-party reviews (35%).
- Third-party endorsement guides decision-making.
*Small/Medium Business
Ivy Worldwide ~ Six_secrets_to_selling_to_SMB
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