Six Secrets of Selling to SMB*

Like consumers, search engines are SMB* technology buyers’ primary resource for product/service discovery.

• With search results in hand, SMBs lean heavily on word-of-mouth referrals.
• Chief resources for word-of-mouth referrals are blogs and forums (34%) and third-party reviews (35%).
• Third-party endorsement guides decision-making.

*Small/Medium Business

Ivy Worldwide ~ Six_secrets_to_selling_to_SMB