SMB Purchasing Survey
Ivy Worldwide conducted this survey of SMB* owners/operators via a network of independent bloggers to determine what factors influence the purchasing decisions of these SMB decision-makers. SMB is big business – fully 99% of all independent enterprises surveyed employ fewer than 500 people. The 5 “traps” – there are 5 misconceptions that marketers are easily seduced into when selling to small- and medium-sized businesses. find out how to make your marketing messages more effective.
Ivy Worldwide~SMB Purchasing Survey Presentation
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