This guest post is by Jake Ludington of Jakeludington.com and Delightedrobot.com For the sake of discussion, let’s say you are with a major technology company. Would your company benefit more

When putting together a marketing program that involves third party influencers (bloggers), do you ever wonder whether an online influencer’s “reach” is a measure of their influence? Reach is a

I’m a member of numerous LinkedIn discussion groups, and while the quality of information and discussion across those groups varies widely, every so often I come across a real gem