Influencer marketing is a little more involved than many will tell you. On the surface it looks fairly simple: find the relevant influencers in your space, develop an email introduction

This guest post is by Jake Ludington of Jakeludington.com and Delightedrobot.com For the sake of discussion, let’s say you are with a major technology company. Would your company benefit more

When putting together a marketing program that involves third party influencers (bloggers), do you ever wonder whether an online influencer’s “reach” is a measure of their influence? Reach is a

True to form, James Surowiecki has yet another insightful take on 21st-century marketing.  You may remember his book The Wisdom of Crowds, put out about 10 years ago.  I read