When putting together a marketing program that involves third party influencers (bloggers), do you ever wonder whether an online influencer’s “reach” is a measure of their influence? Reach is a

Have you been trying to think of how to successfully market your software to students?  Have you tried asking them how?  This is exactly what Adobe did right during their

We recently helped a major client run another successful Tech Day in Colorado. We invited eleven bloggers to come join us for a day and a half to get the

One of our partners, Chris Aarons, was recently interviewed by Lockergnome Some excerpts – “As a social media marketing manager, knowing how to find key influencers is critical in helping