While reading an article on WSJ.com about Google’s new fashion e-commerce site, Boutiques.com, I learned that the company is developing ways to direct Google searches to Boutiques.com when people search
For every business decision, there are always pros and cons, and weighing out risks is always necessary. An article written by Matt Ambrose entitled “The Pros and Cons of Social
A consumer is never just one category. Perhaps she’s a student but also a fashion expert. Maybe he’s a parent but also a technology guru. Your challenge as a marketer
When we are teaching, working with clients or just talking social media with colleagues, we seem to get the same question asked over and over again: “How can I take