Monthly Archives: November 2010

While reading an article on WSJ.com about Google’s new fashion e-commerce site, Boutiques.com, I learned that the company is developing ways to direct Google searches to Boutiques.com when people search

How often do companies react to an issue in a way that seems normal and correct, only to find that what was “right” is now “left?” Not only do many

A consumer is never just one category. Perhaps she’s a student but also a fashion expert. Maybe he’s a parent but also a technology guru. Your challenge as a marketer

When we are teaching, working with clients or just talking social media with colleagues, we seem to get the same question asked over and over again: “How can I take