Monthly Archives: April 2011

If you are reading this blog, you know social media is a powerful tool for marketing.  While many companies attempt to utilize this force for marketing, they rarely maximize the

Like many of you, I am interested in the latest trends regarding social media metrics and what other marketing companies believe are metrics to watch.  For a number of years,

We walk into a class full of people who have  blank stares and a bit of a worried look on their face. We regularly teach classes at the University of

Social media judo is not just about Twitter and Facebook, but ultimately, about building important relationships with people in your community who will speak out on behalf of your company