When making a considered purchasing decision in unfamiliar territory, it’s necessary to solicit others’ opinions as a proxy for your own, in order to gauge how they might project onto
Just today I come across a new (to me) resource via a private LinkedIn Groups conversation, linking away to the TechnoratiMedia 2013 Digital Influence Report. It contains much material that
From a LinkedIn conversation I recently learned that the Zócalo Group recently released a study underscoring the importance of word-of-mouth referral. And while it doesn’t exactly shake up current thinking,
Ryan (Matt) Pierson at delightedrobot.com, a site we work with regularly across several of our clients, discusses social media practices within companies. While this topic was much more of a