Monthly Archives: September 2013

When making a considered purchasing decision in unfamiliar territory, it’s necessary to solicit others’ opinions as a proxy for your own, in order to gauge how they might project onto

Just today I come across a new (to me) resource via a private LinkedIn Groups conversation, linking away to the TechnoratiMedia 2013 Digital Influence Report.  It contains much material that

From a LinkedIn conversation I recently learned that the Zócalo Group recently released a study underscoring the importance of word-of-mouth referral.  And while it doesn’t exactly shake up current thinking,

Ryan (Matt) Pierson at delightedrobot.com, a site we work with regularly across several of our clients, discusses social media practices within companies.  While this topic was much more of a