My recent encounter with an article by two very good researchers in the word-of-mouth marketing arena unfortunately left me rather cold, at least at the end. I’m referring to “Think
Adobe Imagination Challenge The Adobe Imagination Challenge was devised to support the overall Adobe Student Back to School marketing campaign based on three objectives: Broaden the Audience Create Awareness Positively
True to form, James Surowiecki has yet another insightful take on 21st-century marketing. You may remember his book The Wisdom of Crowds, put out about 10 years ago. I read
I’m a member of numerous LinkedIn discussion groups, and while the quality of information and discussion across those groups varies widely, every so often I come across a real gem
There’s a fascinating article in this week’s Economist titled “We want to be your friend”, discussing brands’ fervent desire to recast themselves in the digital age. The subtitle is “Brands