We published a case study last week (also available on Slideshare.net), and while it’s certainly sufficiently self-congratulatory, I’d like to point out one of the key successes, which really doesn’t
When putting together a marketing program that involves third party influencers (bloggers), do you ever wonder whether an online influencer’s “reach” is a measure of their influence? Reach is a
IBM sought a cost-effective and scalable way reach developers and IT leaders via the online properties they frequent, in order to improve the visibility and appeal of IBM events to
Duke University has released the biannual update to their longstanding CMO Survey, with findings that lead me to surmise that the health of the social media marketing industry is in