Image courtesy http://www.ama.org Dr Christine Moorman of Duke University’s Fuqua School of Business has just released the latest rendition of the CMO Survey, which is put out in part by
I feel compelled to bring up a topic that’s been in the news of late, and as a result could inaccurately color the overall perception of social media generally and
Guest post by Tom Augenthaler. Google and YouTube have had a tough time lately. Big name brands are dumping their advertising on YouTube after the Wall Street Journal reported that
As discussed in my previous post, real-world events are great opportunities for third-party influencers to generate plenty of in-depth content. At the same time, they’re not for the faint of
We recently held a live event for a longstanding customer, inviting a number of industry influencers to the customer’s site to learn firsthand from subject-matter experts, partners and customers. There