2020 CMO Survey: Implications for advertising

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Image courtesy http://www.ama.org Dr Christine Moorman of Duke University’s Fuqua School of Business has just released the latest rendition of the CMO Survey, which is put out in part by

YouTube’s Big Fail Means Good Things For Influencers

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Guest post by Tom Augenthaler. Google and YouTube have had a tough time lately. Big name brands are dumping their advertising on YouTube after the Wall Street Journal reported that

How-to part 2 of 2: Constructing a compelling event agenda

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As discussed in my previous post, real-world events are great opportunities for third-party influencers to generate plenty of in-depth content.  At the same time, they’re not for the faint of

How-to part 1 of 2: The formula for pulling off a successful event

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We recently held a live event for a longstanding customer, inviting a number of industry influencers to the customer’s site to learn firsthand from subject-matter experts, partners and customers.  There