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Image courtesy of Shutterstock.com There’s a reason we’re seeing renewed interest in influencer marketing.  We’re every one of us peppered with ads to such an extent that we’ve developed selective

We work with companies large and small, and in some instances, both types face the same business problem:  that of raising awareness of a relatively unknown offering.  Companies face this

We recently had an in-depth brainstorm with a client about how best to engage influencers outside the virtual realm, via real-world events. In our view, the goal was not just

NB:  Impressions as discussed herein, while similar, are not to be confused with advertising impressions. This week we again broached with a client a topic that never seems to grow