Influence Marketing = Customer Co-marketing: Mining for Gold

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Influencer marketing is a little more involved than many will tell you. On the surface it looks fairly simple: find the relevant influencers in your space, develop an email introduction

How B-to-B businesses fail to engage customers with content marketing and three ways to change that

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Have you ever been to a party and been cornered by another guest who talks incessantly about himself (or herself)? The person drones on and on about their job, their