Influencer marketing is a little more involved than many will tell you. On the surface it looks fairly simple: find the relevant influencers in your space, develop an email introduction
Have you ever been to a party and been cornered by another guest who talks incessantly about himself (or herself)? The person drones on and on about their job, their
Over the greater part of the last year we had the opportunity to develop and execute social marketing strategy for a major US-based fashion footwear retailer. The company (which is
We’re constantly addressing clients’ fear that inbound website traffic should be “held captive”, which means all their marketing efforts revolve around keeping visitors on-site at all costs. But why would