I recently came across a LinkedIn group conversation about utilizing a third-party website’s product review in the company’s marketing, and whether it was kosher to do so. The main question

We’re in the lucky position to be in a hiring phase, meaning our book of business is growing and so our staff needs to scale accordingly. In doing so, we’re

The folks from McKinsey are at it again:  they’ve provided us marketers a truly thought-provoking list of exciting (read: sustainably engaging) customers.  All firms nowadays are seeking ways to engage