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Author Archives: Tom Augenthaler

Connecting Brands to Buyers via Online Influencers
Learn How To Set Up A Social Media Influencer Program Today No Comments
22 February 2016

Learn How To Set Up A Social Media Influencer Program Today

Tom Augenthaler influencer, marketing, social media

You will agree that getting a marketing program up and running quickly is a challenge! Especially, if you want to set up a word of mouth program involving social media

15 Best Tools to Find Social Media Influencers with Authority No Comments
04 February 2016

15 Best Tools to Find Social Media Influencers with Authority

Tom Augenthaler influencer marketing, social media, tools

Influencer marketing gives brands a new way to drive awareness, consideration and sales. In a study conducted in May 2015 found that 81% of the companies interviewed — who had

Why Influencer Marketing is Critical to SEO in 2016 No Comments
19 January 2016

Why Influencer Marketing is Critical to SEO in 2016

Tom Augenthaler influencer marketing, SEO

Influencer marketing will be very important to SEO this year. In fact, one of our recent blog posts talks about why influencer marketing will come into its own in 2016.

Influencer Marketing Case Study: 84% Increase in Sales + 14% Increase in Website Traffic 1 Comment
07 January 2016

Influencer Marketing Case Study: 84% Increase in Sales + 14% Increase in Website Traffic

Tom Augenthaler case study, influencer marketing

A few weeks ago someone asked me about a pioneering influencer marketing program that we ran back in ’08. It was pretty kick butt so I thought it a good

10 Actionable Influencer Marketing Strategies That Will Engage Your Customers No Comments
15 December 2015

10 Actionable Influencer Marketing Strategies That Will Engage Your Customers

Tom Augenthaler content marketing, influencer marketing

Your content marketing strategy is in place. You have a good grip on SEO. But you need something more. Perhaps your content isn’t driving the kind of interest you wish

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Recent Posts

  • 2020 CMO Survey: Implications for advertising April 8, 2020
  • Trust: The staying power of word-of-mouth May 17, 2018
  • YouTube’s Big Fail Means Good Things For Influencers April 5, 2017
  • How-to part 2 of 2: Constructing a compelling event agenda February 10, 2017
  • How-to part 1 of 2: The formula for pulling off a successful event February 3, 2017

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