The company (which is keeping a low profile and therefore isn’t being named here) pursued various strategic goals over the course of our engagement, among them extending its brand presence in key new local markets, increasing online visits and sales, and expanding membership in their customer loyalty program.
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IBM sought a cost-effective and scalable way reach developers and IT leaders via the online properties they frequent, in order to improve the visibility and appeal of IBM events to those audiences.
The Adobe Imagination Challenge was devised to support the overall Adobe Student Back to School marketing campaign based on three objectives: Broaden the Audience Create Awareness Positively Influence Brand Preference…
15 independent bloggers shared their experiences using the new Sony Vaio S-Series with over 11.8 million aggregate monthly unique visitors over a 5-week period. 34 total blog posts were published…
Ivy Worldwide conducted this survey of SMB* owners/operators via a network of independent bloggers to determine what factors influence the purchasing decisions of these SMB decision-makers. SMB is big business…
We brought together 20 independent influencers representing audiences from SMB, education, healthcare and general technology enthusiast markets. During the promotion, this program resulted in >155M aggregate monthly visitors…
Like consumers, search engines are SMB* technology buyers’ primary resource for product/service discovery. With search results in hand, SMBs lean heavily on word-of-mouth referrals. Chief resources for word-of-mouth referrals are…
To help incite demand within Envy target market, Ivy Worldwide, in partnership with HP, invited mediaphiles of all genres (photo, video, music), plus high-end technology enthusiasts to serve as.
Ivy Worldwide invited several bloggers to attend some major events in New York City and Washington, DC with Microsoft and the NBA. The purpose of this event was…
Working with students, HP partnered with Ivy Worldwide to help drive purchases of both a notebook and a netbook by students and parents. Using various techniques, the success…
In order to help launch the new HP Vivienne Tam Edition Mini Notebook, Ivy Worldwide helped HP in bringing several influential bloggers to New York City for Fashion Week…
Early this year, HP found itself with a high-powered, relatively high-priced notebook PC, the HDX Dragon, that was making little headway against the competition. The tech maker set up a…
In today’s world, consumers search online to find the right PC and have come to rely on experts’ detailed information and opinions to learn about product features/benefits before making a…
