14 February 2014 You’re only as good as your last product Nick White brand strategy, influencer marketing, purchasing behavior True to form, James Surowiecki has yet another insightful take on 21st-century marketing. You may remember his book The Wisdom of Crowds, put out about 10 years ago. I read Click to email this to a friend (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Facebook (Opens in new window)