Ivy Worldwide | content marketing

03 November 2014

Avoid the blog traffic trap – why marketers are rethinking influence

Tom Augenthaler content marketing, influencer marketing, Jake Ludington, metrics, SEO

This guest post is by Jake Ludington of Jakeludington.com and Delightedrobot.com For the sake of discussion, let’s say you are with a major technology company. Would your company benefit more

15 October 2014

B2B Influencer Marketing: Does Reach = Influence? Simple Tips to Help You Now

Tom Augenthaler B2B marketing, content marketing, influencer marketing, influencers, online marketing

When putting together a marketing program that involves third party influencers (bloggers), do you ever wonder whether an online influencer’s “reach” is a measure of their influence? Reach is a

12 February 2014

Survey findings belie marketers’ grasp of content marketing

Nick White content marketing, marketing strategy

I’m a member of numerous LinkedIn discussion groups, and while the quality of information and discussion across those groups varies widely, every so often I come across a real gem

content marketing

Avoid the blog traffic trap – why marketers are rethinking influence

B2B Influencer Marketing: Does Reach = Influence? Simple Tips to Help You Now

Survey findings belie marketers’ grasp of content marketing

Recent Posts

Dun & Bradstreet badge

content marketing

Recent Posts

Dun & Bradstreet badge

Tags