Avoid the blog traffic trap – why marketers are rethinking influence

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This guest post is by Jake Ludington of Jakeludington.com and Delightedrobot.com For the sake of discussion, let’s say you are with a major technology company. Would your company benefit more

B2B Influencer Marketing: Does Reach = Influence? Simple Tips to Help You Now

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When putting together a marketing program that involves third party influencers (bloggers), do you ever wonder whether an online influencer’s “reach” is a measure of their influence? Reach is a

Survey findings belie marketers’ grasp of content marketing

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I’m a member of numerous LinkedIn discussion groups, and while the quality of information and discussion across those groups varies widely, every so often I come across a real gem