YouTube’s Big Fail Means Good Things For Influencers

, ,

Guest post by Tom Augenthaler. Google and YouTube have had a tough time lately. Big name brands are dumping their advertising on YouTube after the Wall Street Journal reported that

How-to part 1 of 2: The formula for pulling off a successful event

, , ,

We recently held a live event for a longstanding customer, inviting a number of industry influencers to the customer’s site to learn firsthand from subject-matter experts, partners and customers.  There

Webinar recording: The Influencers Speak Their Minds

, , ,

In what will be the first of a series of webinars, Silkworm Social, in conjunction with GroupHigh, recently hosted a webinar with a group of influential fashion and lifestyle bloggers

15 Best Tools to Find Social Media Influencers with Authority No Comments

15 Best Tools to Find Social Media Influencers with Authority

, ,

Influencer marketing gives brands a new way to drive awareness, consideration and sales. In a study conducted in May 2015 found that 81% of the companies interviewed — who had