Ivy Worldwide | influencer marketing

17 May 2018

Trust: The staying power of word-of-mouth

Nick White influencer marketing, marketing strategy, word of mouth

I feel compelled to bring up a topic that’s been in the news of late, and as a result could inaccurately color the overall perception of social media generally and

05 April 2017

YouTube’s Big Fail Means Good Things For Influencers

Nick White advertising fail, disruptive advertising, influencer marketing

Guest post by Tom Augenthaler. Google and YouTube have had a tough time lately. Big name brands are dumping their advertising on YouTube after the Wall Street Journal reported that

03 February 2017

How-to part 1 of 2: The formula for pulling off a successful event

Nick White content marketing, event management, influencer marketing, marketing strategy

We recently held a live event for a longstanding customer, inviting a number of industry influencers to the customer’s site to learn firsthand from subject-matter experts, partners and customers. There

05 April 2016

Webinar recording: The Influencers Speak Their Minds

Nick White content marketing, influencer marketing, marketing strategy, webinar

In what will be the first of a series of webinars, Silkworm Social, in conjunction with GroupHigh, recently hosted a webinar with a group of influential fashion and lifestyle bloggers

influencer marketing