I feel compelled to bring up a topic that’s been in the news of late, and as a result could inaccurately color the overall perception of social media generally and
Guest post by Tom Augenthaler. Google and YouTube have had a tough time lately. Big name brands are dumping their advertising on YouTube after the Wall Street Journal reported that
We recently held a live event for a longstanding customer, inviting a number of industry influencers to the customer’s site to learn firsthand from subject-matter experts, partners and customers. There
In what will be the first of a series of webinars, Silkworm Social, in conjunction with GroupHigh, recently hosted a webinar with a group of influential fashion and lifestyle bloggers
Influencer marketing gives brands a new way to drive awareness, consideration and sales. In a study conducted in May 2015 found that 81% of the companies interviewed — who had