Influencer marketing is a little more involved than many will tell you. On the surface it looks fairly simple: find the relevant influencers in your space, develop an email introduction

This guest post is by Jake Ludington of and For the sake of discussion, let’s say you are with a major technology company. Would your company benefit more

When putting together a marketing program that involves third party influencers (bloggers), do you ever wonder whether an online influencer’s “reach” is a measure of their influence? Reach is a

True to form, James Surowiecki has yet another insightful take on 21st-century marketing.  You may remember his book The Wisdom of Crowds, put out about 10 years ago.  I read