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online marketing

Connecting Brands to Buyers via Online Influencers
27 January 2015

How B-to-B businesses fail to engage customers with content marketing and three ways to change that

Tom Augenthaler content marketing, online marketing, SEO

Have you ever been to a party and been cornered by another guest who talks incessantly about himself (or herself)? The person drones on and on about their job, their

15 October 2014

B2B Influencer Marketing: Does Reach = Influence? Simple Tips to Help You Now

Tom Augenthaler B2B marketing, content marketing, influencer marketing, influencers, online marketing

When putting together a marketing program that involves third party influencers (bloggers), do you ever wonder whether an online influencer’s “reach” is a measure of their influence? Reach is a

15 November 2010

Turning Social Media ‘Cons’ into ‘Pros’

Tom Augenthaler online marketing, social media marketing

For every business decision, there are always pros and cons, and weighing out risks is always necessary. An article written by Matt Ambrose entitled “The Pros and Cons of Social

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Recent Posts

  • 2020 CMO Survey: Implications for advertising April 8, 2020
  • Trust: The staying power of word-of-mouth May 17, 2018
  • YouTube’s Big Fail Means Good Things For Influencers April 5, 2017
  • How-to part 2 of 2: Constructing a compelling event agenda February 10, 2017
  • How-to part 1 of 2: The formula for pulling off a successful event February 3, 2017

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