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In marketing, two shifts in buyer behavior have permanently disrupted your lead generation strategy: (1) Declining brand trust - according to Nielsen, 92% of consumers around the world trust earned media (recommendations by friends/family, online reviews) more than all forms of advertising. (2) DIY buyer education - according to multiple researchers including Forrester Research, B2B buyers complete up to 55-70% of the buying cycle before contacting a brand's sales team, preferring instead to educate themselves via online searches and peer/expert opinions.  The implication for marketers are clear: buyers are turning away from brands, and relying far more heavily instead on independent third-party influencers to learn about products and services prior to purchase.  Ivy Worldwide will provide you the influencer marketing strategy and program execution you need to reach more buyers, create brand preference, and compel them to purchase.